Time and time again we hear it – ag producers need to tell their story.
Now a new effort led by the Soybean Association is helping spread the
word. Nancy Degner with the Iowa Beef Industry Council explains all
commodity groups face the challenge of telling the consumer how their
food gets from the farm to the plate. The Food and Family Project was
initiated by the Soybean Association, and involves several partners in
and out of the ag industry.
Reaching younger people, Millennials and Generation Xers, who are
connected to computers and mobile devices, is especially challenging,
hence the latest project. It’s called “Join My Journey” and features
food blogger Kristin Porter. Her blog “Iowa Girl Eats” has 2 million
blog followers and more than 40,000 Facebook fans and has been in
existence for about three years.
Porter is a West Des Moines native who has no ag background. She
intends to go to various Iowa farms – beef, pork, poultry, corn,
soybean – and learn what it takes to raise crops and livestock for our